Clients

I build the strategies and journeys that actually convert

Certified freelance lifecycle marketer based in Melbourne.

I led lifecycle and digital marketing at the National Basketball League, then went freelance across live events, sport, education and music: the NBL, Melbourne United, Open Colleges, Alffie, The Ripple Group, Heartstop Music and Marlon Williams.

Work with someone who both strategises and builds. No handing off to colleagues. No time wasting.

Matt Twort smiling in a Melbourne garden

Certified lifecycle marketer

Deep dashboard knowledge of Braze, Klaviyo, Hubspot and Mailchimp, with over eight years' experience in lifecycle and marketing.

Connected to your data

Adaptable to your data maturity and structure. With experience working with Google Cloud, AWS, Snowflake, Hightouch and custom-built CRMs, I can make your data work with your ESP to deliver timely, relevant communications.

Melbourne based

AEST hours, Australia-wide, remote-friendly. Flexible and friendly — happy to work from your offices full-time, part-time, or work fully remote.

Some of the ways I help produce more conversions

Automated journey builds

End-to-end journey architecture: From use case creation to final reporting and analysis. Welcome, nurture, retention, abandon cart, ticketing, membership and win-back journeys. You name it.

Platform implementation and migration

Moving from a legacy ESP? Let's get it right. Data mapping, consent migration, subscription groups and preference centre, IP warming, templates and Content Blocks, QA, dashboards, user roles and more.

Consulting and retainers

A senior lifecycle marketer on call each month for builds, sends, reporting and strategy, without a full-time hire.

On-brand copywriting

Subject lines, journeys, in-app and push copy that sounds like your brand and earns the click.

Lifecycle audits

Every live message mapped, contact frequency checked, data and tests reviewed, with a clear list of fixes.

Training

Journey building, reporting, deliverability and everything in between, tailored to your team's needs and level.

Results you can see

Sold out

National Basketball League

Transitioned the league from Mailchimp with manual user uploads to a comprehensive, automated Braze workspace, fed by GCP data, with audiences synced to Meta. This helped the league achieve record-breaking ticket sales and attendance.

Read the Braze case study
+12% YoY

Cool-off period retention

Led the lifecycle side of the student retention project at Open Colleges, one of Australia's leading vocational education providers. Worked with the BI team to find why students enrolled then withdrew before paying, then led fixes across the website and Braze journeys.

Migrations

Mailchimp and SendGrid to Braze

Full workspace set-up, consent and data migrated, IPs warmed, templates and Canvases rebuilt, and automations tuned once live.

Start with a free audit

Free lifecycle audit

A discovery call, a one-page audit of what's live and what could be improved, then a follow-up call to walk you through it.

Book an audit

All prices in AUD, plus GST.

  • Journey build

    One automated journey, planned, built, tested and launched.

    From$2,500
  • Platform migration

    Move to Braze without losing data, consent or deliverability.

    From$9,600
  • Monthly retainer

    From 4 days of work each month. At your office or fully remote.

    From$4,800/mo
  • Team training

    Upskill your team to unlock new skills at your business. Need one-on-one coaching instead? Let's talk about alternative pricing.

    From$2,500

Catch the opens. Dodge the unsubscribes.

30 seconds. Drag your finger to catch the good stuff.

SCORE 0x1 COMBO 0TIME 30
INBOX
CATCH

Catch opens, clicks, conversions and new subscribers. Avoid unsubscribes and bounces. Never catch a spam report.

Watch out: some "opens" are bots.

or press Enter

Let's talk

Tell me what you're working on and what you're aiming to achieve.

I reply within four business hours.

Rather talk now? Pick a time in my calendar